Google Ads is an online advertising platform developed by Google that allows businesses to promote their products or services by displaying paid ads on Google search results, websites, YouTube, and other partner platforms.

How Google Ads Works

1. Choose your goal
   (Website traffic, leads, sales, calls, app installs)

2. Select keywords
   Words people search for related to your business.

3. Create ads
   Write headlines, descriptions, and add images/videos.

4. Set budget & bidding
   Decide how much you want to spend daily.

5. Ad auction happens
   Google shows ads based on:

   • Bid amount

   • Ad quality