WHAT IS EMAIL?
Email (electronic mail) is a digital method of sending and receiving messages over the internet. It allows users to communicate quickly by sending text, documents, images, and other files from one email address to another anywhere in the world. Email is commonly used for personal communication, business conversations, marketing, and official notifications because it is fast, cost-effective, and easy to access through computers and mobile devices.
WHAT IS EMAIL MARKETING?
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Email marketing is a digital marketing strategy that uses emails to promote products or services.
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Helps businesses connect directly with customers in their inbox.
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Used to send offers, updates, newsletters, and promotions.
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Builds customer relationships and brand trust.
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Drives website traffic, leads, and sales.
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Cost-effective and provides measurable results (open rate, clicks, conversions).
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Can be automated and personalized for different audiences.
TOOLS FOR EMAIL MARKETING
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Mailchimp — Easy email campaigns and automation for beginners.
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Brevo — Email + SMS marketing with automation features.
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ActiveCampaign — Advanced automation and segmentation.
Steps of Email Marketing
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Email Extraction – Collect emails from website forms, landing pages, ads, or lead magnets (with user permission).
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Account Creation – Create an account on an email marketing platform to manage contacts and campaigns.
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Template Designing – Design attractive email templates with branding, content, images, and clear CTA.
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Mail Shoot (Campaign Sending) – Send emails to your audience, schedule campaigns, and track performance (opens, clicks, conversions).