What is SEO (Search Engine Optimization)

  • Process of improving your website to rank higher on Google

  • Brings organic (free) traffic

  • Increases visibility, leads, and sales

  • Long-term digital marketing strategy

 

    Types of SEO

  • On-Page SEO

    • Keyword optimization

    • Meta title & description

    • Headings (H1, H2, H3)

    • Content quality

    • Internal linking

  • Off-Page SEO

    • Backlinks

    • Guest posting

    • Brand mentions

    • Social signals

  • Technical SEO

    • Website speed

    • Mobile-friendly design

    • SSL (HTTPS)

    • XML sitemap

    • Crawlability & indexing

  • Local SEO

    • Google Business Profile

    • Local keywords

    • Reviews & ratings

  • E-commerce SEO

    • Product page optimization

    • Category pages

    • Schema markup